| Client: | Miller Brewing Company Marketing LA DMA |
|---|---|
| Project: | NASCAR Sony 500 Marketing Recap September 2006 – California Speedway |
| Audience: | Corporate executives & marketing representatives of Miller Brewing Co. Internal Communications |
| Goal: | Produce a 3-minute video that captured the Miller Brewing Company sponsored events occurring in the LA DMA over the race weekend. Events include: Kurt Busch Meet & Greet at Speedzone during the fan appreciation party, Show Car display at various locations, Rock & Racing concert featuring Puddle of Mudd, Miller Brewing Company hospitality tent on race day, race and pits. |