MacGinnis Orthodontics wants to ensure the success of their patients at every stage of treatment, and since the majority of treatment time is spent outside of the office, they called on ESI Video to produce quick informational videos for patients to reference at home or wherever they may be.
The videos cover topics such as how to identify an orthodontic emergency, how to use an expander, and how to keep braces, retainers, and clear aligners clean. Prior to the arrival of the day’s first patients, we filmed introductions for each video and demonstrations of each treatment or care technique.
After returning to our edit bay, we began building the footage into separate videos along with building their respective graphic elements.